Music is for Everyone

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Delegating the Heavy Lifting – A Musicians Guide For Getting Help & Support

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I travel a lot to speak at music conferences and I see this all of the time: Musicians squirming in their seats as I present ideas on how to improve their marketing. The idea of having to do one more … Continue reading

How to Promote Your Band With Blogging and Social Media

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Artist promotion before the Web 2.0 explosion was largely based on traditional marketing methods that have been successful for hundreds of years. This style of marketing, commonly known as interruption marketing, involved swamping the potential consumer with messages in a … Continue reading